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ERIC Number: EJ962848
Record Type: Journal
Publication Date: 2011
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1055-3096
Procyon LLC: From Music Recommendations to Preference Mapping
Chinn, Susan J.
Journal of Information Systems Education, v22 n4 p297-305 Win 2011
Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra's proprietary technology, which used music libraries from real people, its members, to generating "automated word-of-mouth" recommendations, targeted advertising and editorial content. With the re-launch, Capella's focus changed from a business-to-consumer destination site to a demonstration site for Procyon as it pursued a new business-to-business strategy. What led Procyon to make this strategic change? What products and services should it market, and to whom? This case describes the transition from music recommendation to preference mapping, and provides students with a variety of alternative partnering options to consider as they move forward. (Contains 4 figures.)
Journal of Information Systems Education. e-mail: editor@jise.org; Web site: http://www.jise.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A