This study describes the use of content analysis to develop a framework for analysing children's animated television programs (in this case, "Bob the Builder") and as such represents the initial stage of a larger project. Results indicate this popular TV series for preschoolers presents contradictory social messages about the roles of…

The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…

Although college women were generally found to be more aware and critical of sex stereotyping than were college men, data indicated that viewers were not as sensitive to sex-role stereotypes in television commercials as advocates of feminism might hope. (KS)

Television shows like "Chicago Hope" and "ER" show the drama and intensity of the lives of surgeons, but do these shows portray what it is really like? Is it possible to meet the demands of a challenging career and still have a private life? This 24-minute video presents the professional and personal stories of three women surgeons who lead…

Elementary school students (N=67) from three ethnic groups were systematically exposed, over a one-month period, to specially produced television commercials. Results indicate children do learn about occupations from television content and they also learn to stereotype or nonstereotype various occupations based on sex of the TV model. (Author)

Women, blacks, the poor, and the elderly view more television than the population as a whole. Does TV serve the needs and interests of these primary viewers? Professor Comstock doubts it and finds these viewers largely disenfranchised by shallow news programs and entertainment that reinforces accepted norms. (Editor/RK)

A study of the responses of 56 high school girls shows the cultivation effects of television beauty-related commercials on the girls' perceptions of the importance of sex appeal, youth, and beauty to women in four different roles. (GT)

Author is concerned with sexual identity as it may be being learned by youngsters (including her youngster) from their TV screens. She is concerned that young people are viewing as natural and normal the presentation of sex on television as a routine, affectless experience in which women are the objects of men's lust. (Editor/RK)

Describes how television aided the civil rights movement by increasing public exposure to race-related problems. Considers present-day television's limited and somewhat biased coverage of Blacks, women, and minority groups and describes how these groups might be able to enhance their social position through more control of this medium. (MJL)

This document contains congressional hearings to raise a variety of issues and problems pertaining to women in the workplace. It focuses on legislation that might alleviate any adverse conditions that might exist, especially H.R. 2577, the Economic Equity Act of 1987. Issues include barriers in pay equity, wider opportunities for women and…

The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on…

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

This study of the images of women as portrayed on new television programs in 1987-88 not only compared them with the images of the last season, but examined the similarities and differences between these characters and real life women. Each continuing female character on every new show was coded for race, age, occupation, marital and socioeconomic…

This report describes the proceedings and results of one part of a research project to determine the educational and public service needs of the service area of KOCE, a public UHF television station owned and operated by the Coast Community College District. Information resulting from meetings of 10 discussion panels--professional and white collar…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…