ERIC Number: EJ422578
Record Type: Journal
Publication Date: 1990
Female Stereotyping in Advertising: An Experiment on Male-Female Perceptions of Leadership.
Kilbourne, William E.
Journalism Quarterly, v67 n1 p25-31 Spr 1990
Examines the impact of sex role stereotyping in advertising on the perception of the degree to which women possess managerial attributes considered requisite for success in business. Finds that depicting women in professional roles in magazine ads results in higher evaluations by male subjects of the degree to which the nonrole female possessed managerial attributes. (RS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A