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ERIC Number: EJ973236
Record Type: Journal
Publication Date: 2012
Pages: 10
Abstractor: ERIC
ISSN: ISSN-0010-0889
SEM Leadership
Pollock, Kevin
College and University, v87 n3 p24-32, 34 Win 2012
Expectations of higher education leaders are high, varied, and numerous. Leaders are expected not only to be visionary, decisive, and articulate, but also to share information, purposes, commitments, and struggles. Effective leaders must know and understand their faculty and staff; insist on realism; set clear goals and priorities; follow through; reward doers; expand people's capabilities; and know themselves and their limits. How can strategic enrollment management (SEM) be tied to executive leadership and take its own leadership role on a campus? This article explores this question from a campus transition to SEM, identifies the "players" along with internal and external drivers, and details the executive's role in SEM.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A