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ERIC Number: EJ955364
Record Type: Journal
Publication Date: 2012-May
Pages: 11
Abstractor: As Provided
ISSN: ISSN-0360-1315
The Values of College Students in Business Simulation Game: A Means-End Chain Approach
Lin, Yu-Ling; Tu, Yu-Zu
Computers & Education, v58 n4 p1160-1170 May 2012
Business simulation games (BSGs) enable students to practice making decisions in a virtual environment, accumulate experience in application of strategies, and train themselves in modes of decision-making. This study examines the value sought by players of BSG. In this study, a means-end chain (MEC) model was adopted as the basis, and ladder method soft laddering was used to conduct in-depth interviews with students who had experience in using BSGs. The chain concept of "attribute-consequence-value" was used to understand students' value cognition structures. Content analysis was used to analyze the attributes-consequences-values for BSGs players, then converted into a Hierarchical Value Map (HVM). The results showed that students consider "teamwork" and "market diversity" as the most important attributes, and the consequences of a cooperative approach and market diversity are "emotional exchange" and "multi-thinking," with the ultimate value brought to users by exchanges between teams and constant thinking being "interpersonal relationships" and a "sense of accomplishment". (Contains 2 tables and 3 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A