ERIC Number: EJ577115
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Public Affairs Decision Making in the U.S. Air Force: An Application of Multiattribute Utility Theory.
David, Prabu; Pierson, Michael M.
Journalism and Mass Communication Quarterly, v75 n3 p606-26 Aut 1998
Contributes to scholarship on public relations decision making and public relations theory. Examines decision making by United States Air Force public affairs personnel. Finds that only 48% of the decisions fit the public relations excellence criteria of accommodation and long-term relationship building. Finds also a negative correlation between strength of relationship with the supervisor and preference for symmetrical solutions. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A