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Peer reviewed Peer reviewed
ERIC Number: EJ577115
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-6990
Public Affairs Decision Making in the U.S. Air Force: An Application of Multiattribute Utility Theory.
David, Prabu; Pierson, Michael M.
Journalism and Mass Communication Quarterly, v75 n3 p606-26 Aut 1998
Contributes to scholarship on public relations decision making and public relations theory. Examines decision making by United States Air Force public affairs personnel. Finds that only 48% of the decisions fit the public relations excellence criteria of accommodation and long-term relationship building. Finds also a negative correlation between strength of relationship with the supervisor and preference for symmetrical solutions. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A