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ERIC Number: EJ338674
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
The Uses and Dependency Model of Mass Communication.
Rubin, Alan M.; Windahl, Sven
Critical Studies in Mass Communication, v3 n2 p184-99 Jun 1986
Responds to criticism of the uses and gratification model by proposing a modified model integrating the dependency perspective. Suggests that this integrated model broadens the heuristic application of the earlier model. (MS)
Publication Type: Journal Articles; Opinion Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A