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ERIC Number: EJ1042334
Record Type: Journal
Publication Date: 2012-Feb
Pages: 9
Abstractor: As Provided
ISSN: EISSN-1077-5315
The Development of a Food Safety Brochure for Families: The Use of Formative Evaluation and Plain Language Strategies
Perry, Christina; Albrecht, Julie; Litchfield, Ruth; Meysenburg, Rebecca L.; Er, Ida NgYin; Lum, Adeline; Beattie, Sam; Larvick, Carol; Schwarz, Carol; Temple, Jan; Meimann, Elizabeth
Journal of Extension, v50 n1 Article 1RIB3 Feb 2012
Printed materials have been used extensively as an educational tool to increase food safety awareness. Few educational materials have been designed to target families with young children for food safety education. This article reports the use of the formative evaluation process to develop a brochure designed to enhance awareness about food safety among primary food handlers of families with children 10 years and under. Quantitative and qualitative evaluation included the use of plain language principles and two focus groups with target audience members. Application of systematic formative evaluation can help health practitioners develop more effective consumer-centered educational materials.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: Flesch Reading Ease Formula