Previous research about college students' social media usage emphasizes social media "practices," often ignoring the "content" that students' post. Increasing knowledge about the language that college students use to describe their intimate relationships can inform student affairs practice. Using a digital ethnographic data collection approach and queer theoretical framework, this paper explores the dominant discourses about race, sexuality, and relationships circulated in a mobile social networking application. This paper used content analysis to describe the meaning of text and images produced by college-aged youth in the US. Through this analysis of social media content, I contend that college students engage in the complex representations and reproductions of sociocultural norms about bodies, sexuality, and relationships and that these representations and reproductions influence campus climate. I develop implications for student affairs administrators.