Morning-Evening Newspaper Circulation: What Effect Do Appearance and Content Have?.

Schweitzer, John C.; And Others

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Peer reviewed

ERIC Number: EJ171420

Record Type: Journal

Publication Date: 1977

Pages: N/A

Abstractor: N/A

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Morning-Evening Newspaper Circulation: What Effect Do Appearance and Content Have?

Schweitzer, John C.; And Others

Journalism Quarterly, 54, 3, 515-22, F 77

In a study of jointly-owned morning/evening newspapers in 96 United States cities, it was found that those morning/evening newspapers that were similar in content and appearance reached higher proportions of dual subscribers than those that were dissimilar. (GW)

Descriptors: Content Analysis, Layout (Publications), Media Research, Newspapers, Urban Areas

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