Werbung im Englischunterricht: Das Beispiel Einhorn - Onehorn - Unicorn (Advertising Material in English Teaching: The Example "Einhorn-Onehorn-Unicorn").

Ruettgens, Hannelore

Notes FAQ Contact Us

Back to results

ERIC Number: EJ155187

Record Type: Journal

Publication Date: 1976

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Werbung im Englischunterricht: Das Beispiel Einhorn - Onehorn - Unicorn (Advertising Material in English Teaching: The Example "Einhorn-Onehorn-Unicorn")

Ruettgens, Hannelore

Englisch, 11, 4, 137-139, 76

Presents an advertisement from "Der Spiegel," composed in English that is saturated with Germanisms. Teaching procedures based on this are suggested: finding and classifying errors, composing alternative versions, translating into German, retranslating into English. Suggestions are given for further work based on the students' own experience. (Text is in German.) (IFS/WGA)

Descriptors: English (Second Language), Error Analysis (Language), Foreign Language Periodicals, German, Language Instruction, Linguistic Borrowing, Mass Media, Second Language Learning, Teaching Methods, Translation

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Privacy | Copyright | Contact Us | Selection Policy | API