ERIC Number: ED120735
Record Type: Non-Journal
Publication Date: 1975
The Graphics of Communication: Typography--Layout--Design. Third Edition.
Turnbull, Arthur T.; Baird, Russell N.
This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the arrangement of verbal and visual elements into a functional piece of graphic communication; production, the use of technology for accomplishing communication; and the evolution of man's ability to communicate graphically. A glossary, a bibliography, character-per-pica counts for 41 type faces, and samples of 74 commonly used type faces conclude the book. (JM)
Descriptors: Communication (Thought Transfer), Computer Graphics, Design, Graphic Arts, Innovation, Layout (Publications), Nonverbal Communication, Printing, Publishing Industry, Verbal Communication
Holt, Rinehart and Winston, Inc., 383 Madison Avenue, New York, New York 10017 ($11.95 cloth)
Publication Type: Books
Education Level: N/A
Authoring Institution: N/A