ERIC Number: EJ435341
Record Type: Journal
Publication Date: 1991
Trade Publications in the Marketing Classroom.
Stull, William A.
Business Education Forum, v47 n2 p29-31 Dec 1991
Describes how marketing teachers can use trade publications to enhance the quality of and provide relevance to the marketing education curriculum. Identifies representative trade publications; suggests how to get them for classroom use and how teachers can use them. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A