ERIC Number: EJ1005106
Record Type: Journal
Publication Date: 2013-May-6
Can Text Messages Mitigate Summer Melt?
Castleman, Benjamin L.; Page, Lindsay C.
New England Journal of Higher Education, May 2013
Higher education officials have long been familiar with the concept of "summer melt," where students who have paid a deposit to attend one college or university instead matriculate at a different institution, usually presumed to be of comparable quality. In previous research, drawing on longitudinal data from various urban school districts throughout the U.S. as well as from a nationally representative survey, the authors document summer attrition rates ranging from 10% to 40% among high school graduates who had been accepted to college and who had indicated their intentions to enroll in college as of graduation. Summer melt is particularly pronounced among students from disadvantaged backgrounds. This article discusses why text messaging is a promising approach to improve students' access to high-quality, accurate college information and to connect them to professional support when they need assistance.
Descriptors: Higher Education, Enrollment Trends, Student Attrition, College Applicants, Enrollment Management, Prompting, Student Responsibility, Disadvantaged, Low Income Groups, Urban Schools, High School Graduates, Cost Effectiveness, Handheld Devices, Written Language, Telecommunications, Program Effectiveness, Access to Information
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: United States