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ERIC Number: EJ227684
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Content of Political Spot Ads.
Joslyn, Richard A.
Journalism Quarterly, v57 n1 p92-98 Spr 1980
An analysis of 156 television political spot advertisements revealed that the most prevalent type of content was issue-related (although very few advertisements revealed a specific candidate issue position), followed by content focusing on candidate qualities, then by references to certain demographic groups, and finally by the transmission of partisan information. (GT)
Descriptors: Advertising, Communication (Thought Transfer), Information Dissemination, Information Sources, Political Influences, Politics, Propaganda, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A