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Peer reviewed Peer reviewed
ERIC Number: EJ457141
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0034-0510
Using Television Commercials to Develop Reading Comprehension.
Bowman, James D.; Bowman, S. Ray
Reading Improvement, v28 n4 p265-68 Win 1991
Suggests that teachers can use reluctant readers' sensitivity to and sophistication with "musicomedy" to both assess and develop reading comprehension. Discusses several class activities using the musical and humorous expressions in television commercials for fulfilling this objective. (RS)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A