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ERIC Number: EJ1007529
Record Type: Journal
Publication Date: 2013-Jan
Pages: 3
Abstractor: ERIC
ISSN: ISSN-0748-478X
Mascot Madness
Henderson, Nancy
CURRENTS, v39 n1 p52-54 Jan 2013
For institutions around the world, mascots serve many purposes, such as raising school spirit and energizing sports teams. But mascots also can breed discord. In recent decades, some schools have been challenged to replace controversial Native American mascots while others have encountered resistance when introducing different mascot designs. Considering the challenges of selecting a mascot that embodies an institution's unique character, it's no surprise that Hampshire College in Massachusetts is taking its time with the decision. Administrators at Hampshire, which recently joined the Yankee Small College Conference for athletics, say they understand the importance of adopting a representation in which students, faculty and staff, alumni, and fans can all take pride. The only question is, will that representation be an animal, a vegetable, or something else?
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts