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Source
| Community, Technical, and… | 1 |
Author
| Gorski, Susan E. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Gorski, Susan E. – Community, Technical, and Junior College Journal, 1991
Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis.…
Descriptors: College Planning, Community Colleges, Institutional Research, Marketing
