With the rapid growth and expansion of the Asian economies in recent years, there has been a continued rise of students in Asia who are studying outside their home countries. This study attempts to highlight the major strengths, weaknesses, opportunities, and threats of Hong Kong's higher education in relation to its potential of being a regional education hub in Asia. The article concludes by examining the implications for the Hong Kong government and the higher education sector in their seeking to capture these increasingly growing Asian markets. (Contains 8 figures and 3 tables.)