ERIC Number: EJ283297
Record Type: Journal
Publication Date: 1983-Jul
Developing Strategic Planning for the Retail Market.
Greenawalt, Richard A.
USA Today, v112 n2458 p46-47 Jul 1983
Retailers need a strategic plan that will enable them to adapt to changing trends and work with new ideas. Questions retailers should ask to shape the strategic plan and generic strategies--overall cost leadership, differentiation, and marketing to a particular group or offering a special service--are discussed. (SR)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A