ERIC Number: EJ887866
Record Type: Journal
Publication Date: 2008-Jul
Explicit versus Implicit Stereotypes: "What Biases Do I Really Hold?"
Communication Teacher, v22 n3 p84-88 Jul 2008
This article presents an activity in which students explore the impact of implicit stereotypes in everyday interactions while examining issues of attitudinal measurement. Social cognitions that underlie stereotypes often operate implicitly and even unconsciously. Consequently, these implicit attitudes have the potential to affect the way people behave and communicate with others. This unique activity illuminates possible incongruencies between reported stereotypes (explicit) and actual biases (implicit) as measured through the Implicit Association Test (IAT). Course(s): Interpersonal, Intercultural, Organizational, Gender, Research Methods, or the Basic Course.
Descriptors: Research Methodology, Social Cognition, Association Measures, Stereotypes, Attitude Measures, Social Attitudes, Influences, Interpersonal Relationship, Interpersonal Communication, Bias, Gender Differences, Older Adults
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A