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ERIC Number: EJ887866
Record Type: Journal
Publication Date: 2008-Jul
Pages: 5
Abstractor: ERIC
ISSN: ISSN-1740-4622
Explicit versus Implicit Stereotypes: "What Biases Do I Really Hold?"
Morgan, Melanie
Communication Teacher, v22 n3 p84-88 Jul 2008
This article presents an activity in which students explore the impact of implicit stereotypes in everyday interactions while examining issues of attitudinal measurement. Social cognitions that underlie stereotypes often operate implicitly and even unconsciously. Consequently, these implicit attitudes have the potential to affect the way people behave and communicate with others. This unique activity illuminates possible incongruencies between reported stereotypes (explicit) and actual biases (implicit) as measured through the Implicit Association Test (IAT). Course(s): Interpersonal, Intercultural, Organizational, Gender, Research Methods, or the Basic Course.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A