Web 2.0 challenges libraries to change from their predominantly centralised service models with integrated library management systems at the hub. Implementation of Web 2.0 technologies and the accompanying attitudinal shifts will demand reconceptualisation of the nature of library and information service around a dynamic, ever changing, networked, information access paradigm. To fulfil that promise, our workforce must become more flexible, applying sophisticated and continually refreshed information technology skills to a service model in which libraries become less static and more responsive to evolving client expectations and needs.