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Direct linkBrahme, Maria E.; Gabriel, Lizette; Stenis, Paul V. – Journal of Library & Information Services In Distance Learning, 2016
Journey mapping, a method of collecting data that illustrates individuals' paths toward a specific goal, was originally developed for use in retail/customer service environments. Much of the literature describes its application in examining customer behavior when navigating merchants' Websites, allowing researchers to examine the effectiveness,…
Descriptors: Distance Education, Use Studies, Academic Libraries, Graduate Students
