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Brahme, Maria; Bryant, Sally; Luscinski, Autumn – Journal of Library & Information Services in Distance Learning, 2018
The literature on marketing library resources to distance students reaches back to at least the mid-1980s based on a simple EBSCOHost search across over 40 different databases. Authors of this study sought to develop a comprehensive understanding of what our colleagues have learned via research about this critical topic. Because the Web, as we…
Descriptors: Marketing, Library Services, Distance Education, Educational Research