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Direct linkOzmete, Emine – Education, 2009
This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…
Descriptors: Socialization, Advertising, Purchasing, Adolescents
