This study develops a three-stage adoption framework to measure the impact of selected factors on a student's learning experience and evaluates the effectiveness of service learning in each learning stage. The agribusiness service-learning course utilized in this study matches groups of students with non-profit agribusiness entities to identify current business challenges and propose suitable solutions. A survey instrument was developed to gather student opinion data during the 2017-18 academic year and the multivariate Probit statistical method was used to analyse the data. The results demonstrate that service-learning helps students relate how course subject matter is used in everyday business operations and reveals that students commented positively about experiential learning throughout their projects. The analysis also demonstrates that younger, male, or white students are more likely to obtain a positive service-learning experience versus older, female, or non-white students.