Study abroad is often treated in terms of individual student outcomes, and has recently been discussed as potentially detrimental to smaller language programs--in that student participation in semester- or year-long programs subtracts from enrollments in upper-level courses. In this article, the promotion of study abroad in a small German program…

Discusses declining enrollments in German as a foreign language programs and what can be done to offset the erosion in small undergraduate programs. Twelve ways to attract students to German, ranging from placement strategy to technology, and fifteen ways to retain them, such as offering German social events and internships, are presented.…