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Unterrichtspraxis/Teaching… | 1 |
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Bloch, Brian | 1 |
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Journal Articles | 1 |
Opinion Papers | 1 |
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Germany | 1 |
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Bloch, Brian – Unterrichtspraxis/Teaching German, 1995
Discusses the use of German literature in courses teaching cross-cultural management. The article argues that literature depicting society and culture promotes effective business interaction. It also attempts to clarify the benefits of using literary texts to supplement theoretical texts on international business. (26 references) (Author/CK)
Descriptors: Business Education, College Students, Course Objectives, Cultural Differences