This paper discusses the complexity of developing a powerful international learning environment. As a case study, it examines an "American-style" English-language university department in Japan and the challenges it faces from demographics and internationalization. It analyzes the institution at a local level by identifying issues related to social capital and social equity, and at a broader national cultural level, using Hofstede's cultural dimensions theory to identify contrasting elements between American and Japanese approaches to higher education. Finally, it offers suggestions that may help increase: the appeal of the university; its ability to develop strong relationships with stakeholders; and ultimately, its chances of long-term success.