This work relates L. S. Vygotsky's theory to the rhetorical and poetic pedagogy, which is a set of educational ideas and practices derived from the philosophical-educational tradition initiated by the Sophists. It is verified that the Vygotskyan concepts contribute to broaden the foundations of poetic and rhetorical pedagogy, presenting a psychology of language that integrates "decorum, kairos" and antilogical argumentation within aesthetic experiences; communication sustains knowledge and reflection of reality, aiming at the strengthening of the individual's identity, the education of the creative subject and the improvement of the collective. It is considered that the rhetorical and poetic character of Vygotsky's theory encourages the contemporary school to be a space for investigation and search for creative solutions, contradicting the measurementist pedagogical tendencies that dehumanize education.