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Direct linkWoolfork-Barnes, Toni – Strategic Enrollment Management Quarterly, 2017
For more than 30 years, John Gardner has elevated the discussion about the importance of student success in the first-year of college, with a heightened emphasis on first-year seminar courses and their value. Many colleges and universities offer some version of a first-year experience seminar, which is true for the Midwestern MAC School discussed…
Descriptors: First Year Seminars, School Holding Power, Enrollment, Enrollment Management
Henderson, Stanley E. – Strategic Enrollment Management Quarterly, 2017
Stanley Henderson writes in this article that he has always embraced the view that strategic enrollment management (SEM) exists in the "academic context," and yet still touches "every aspect of institutional function and culture." SEM is rooted in the academic ethos of any institution, but if every other institutional…
Descriptors: Enrollment, Enrollment Management, Learner Engagement, Student Personnel Workers
