Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

This article is a longitudinal comparative case study exploring the market position of Saint Joseph's University and Villanova University?--?two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number of similar characteristics in student demand, faculty characteristics, student…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

This article explores the external environmental factors that affected organizational change at Joseph's University and Villanova University two private Catholic institutions in Philadelphia, Pennsylvania-resulting in differentiated market positions at each institution. Specifically, the role of demographic changes and the role of intercollegiate…

Diversity in the legal profession is key to ensuring representation and equity in laws, but there is a longstanding imbalance in the representation of marginalized racial and ethnic groups in the legal profession. By merging literature, quantitative data, and qualitative evidence under the lens of critical race theory and QuantCrit, this article…

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

This study examines whether international enrollment can affect access for racial minority students in M.B.A. programs at public universities in the United States. Using data from "U.S. News & World Report," Integrated Postsecondary Education Data System, the U.S. Census and the Bureau of Labor Statistics for the period from the…

This article explores the role of faculty members in developing and enhancing Strategic Enrollment Management (SEM) on North American postsecondary educational institutions. Researchers use a qualitative research design in which nine faculty members and ten chief enrollment managers at nineteen postsecondary institutions participated in individual…

Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…

This article seeks to make the case for how relationships are essential to meeting the tapestry of student needs by examining experiences and challenges of several student threads in that tapestry, using both two-year and four-year institutional perspectives. How faculty, staff, and administrators respond--or don't--in building rapport and…