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Smith, Clayton; Hyde, Janet; Falkner, Tina; Kerlin, Christine – Strategic Enrollment Management Quarterly, 2020
During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…
Descriptors: Strategic Planning, Enrollment Management, College Admission, Admissions Officers