With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

The current case study explores the journey that the University of Utah's Office of Admissions embarked upon over the past several years in order to strengthen campus partnerships as a means of meeting institutional enrollment goals. The study describes different approaches the Office of Admissions took to enhance its support of campus partners…

In light of impaction, increasing operational costs, and increased competition among institutions in terms of degrees offered as well as marketing dollars to attract prospective students, state-funded institutions are under increasing pressure to maximize operations via increased efficiency in enrollment management efforts. This study analyzes the…