In today's digital world, higher education institutions collect and use more data than ever. However, institutional silos create barriers for stakeholders who need data for daily operations and strategy. This article presents a vision of a unified, collaborative future for data governance and actionable steps stakeholders can take.

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

Many factors, including free two-year college commitments in states like New York, Tennessee, and Oregon, have led to increases in students attending two-year schools with the ultimate goal of graduating with a bachelor's degree. Bachelor's degree granting institutions should, and arguably have an obligation to, make that transition as seamless as…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will…

For more than 30 years, John Gardner has elevated the discussion about the importance of student success in the first-year of college, with a heightened emphasis on first-year seminar courses and their value. Many colleges and universities offer some version of a first-year experience seminar, which is true for the Midwestern MAC School discussed…

As higher education institutions continue to adapt and improve their student success models, it is important to make sure not to forget, or fail to maximize, the potential of information technology (IT) as a partner in student success efforts. This article discusses the traditional role of IT on campuses and how that role is evolving, especially…

In its earliest form, Strategic Enrollment Management (SEM) focused on recruiting students, but soon included a focus on student success, defined in terms of retention and graduation. Several researchers have noted that developing effective student services, as well as establishing strong lines of communications across departments, are key…

The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…

In a constricting future, the residential liberal arts college must claim greater worth and relevance.