Many factors, including free two-year college commitments in states like New York, Tennessee, and Oregon, have led to increases in students attending two-year schools with the ultimate goal of graduating with a bachelor's degree. Bachelor's degree granting institutions should, and arguably have an obligation to, make that transition as seamless as…

This study analyzed six months of student feedback from a text messaging program serving 40 Minority-Serving Institutions (MSIs) in the United States immediately after the World Health Organization declared COVID-19 a global pandemic in March 2020. Findings suggest institutions of higher education could have communicated curricular models and…

The Complete College Tennessee Act (CCTA) established benchmarks for increasing state college completion rates to the national average by 2025. This investigation explored responses on the High School Senior Opinion Survey to identify trends between two subpopulations for strategic enrollment management (SEM)--Latino American and African American…

Enrollment practitioners can learn important lessons from first-generation students who successfully navigated the path to college, lessons that enable them to tailor outreach efforts to this important population. A study by one of the authors (Holliday 2020) explored the identity of first-generation students as the deciders, or the primary…

Student data associated with the academic suspension and readmission process at the University of Northern Iowa revealed a number of equity and student persistence issues, highlighting the need to make systemic improvements including the introduction of new data-informed interventions. This article focuses on access and equity issues identified in…

As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

This study probed the predictive effects of accelerated college credits over and above the predictive effects of FAFSA EFC index number, sex, and first-generation status on baccalaureate outcomes on first-time college students. A hierarchical multiple regression on 2,817 students who graduated from a private university in central Arkansas was…

The transfer function is comprised of the characteristics of the system that supports student transfer among higher education institutions. Student transfer is complex; although students meet competencies and learning outcomes--measured as courses, credits, and grades represented on a transcript--it is difficult to translate the learning…

Accurately forecasting course enrollment rates in higher education is of great concern in order to minimize unnecessary administrative costs as well as burden to both students and faculty. This research aimed to first recreate course enrollment predictions based on a conditional probability analysis using student data from San Diego State…

A transfer student experience strategic plan provides direction to transfer professionals, advisory teams, and a university's strategic plan. This article describes how one university used surveys, SWOT analysis, and direct experience to create a plan that identified gaps in services and new initiatives to ensure transfer students' persistence and…

Nursing programs across North America are typically significantly oversubscribed, resulting in inflated admitting averages thus making it an unattainable profession for many qualified students. This article proposes a lottery-based admissions process, whereby students who meet established selected criteria for entry would be selected at random…

This article describes the strategies employed to make a university-wide commitment to student success, persistence, and graduation rates. The shift in culture has made student success everybody's business, and there has been a high level of buy-in to the enterprise. The predictive tools that have been developed have given focus to serving those…

Wichita State University (WSU) began the SEM process in 2015 with a steering committee co-chaired by the university registrar and the chief data officer (CDO). Work leading up to and undertaken throughout that process and the implementation of the SEM plan it produced helped to form an extraordinary partnership between these two professionals.…

A Machine Learning framework for predicting enrollment is proposed. The framework consists of Amazon Web Services SageMaker together with standard Python tools for data analytics, including Pandas, NumPy, MatPlotLib, and ScikitLearn. The tools are deployed with Jupyter Notebooks running on AWS SageMaker. Based on three years of enrollment history,…

As widespread restrictions to in-person instruction continue to impact higher education, community colleges in particular are seeing significant enrollment declines. Implications to budgeting, the success of students, and the uncertainty of current and future recessions are challenging enrollment managers across the United States. This article…