Enrollment management (EM) has been a focus of higher education since the 1970s. There is a large base of empirical research on EM, a coordinated effort to support undergraduate students from admission to graduation that has been widely researched. However, there is limited academic research on graduate enrollment management (GEM). What is missing…

In this article, the author analyzed relevant literature focused on the evaluation and holistic admission practices of American graduate programs, including application materials, academic achievement, and non-cognitive variables. This article mainly focuses on the higher education graduate school admission system within the United States after…

Nontraditional students, or adult learners, are the new majority in the classroom in any sector of higher education according to the National Center for Education Statistics. These students are considered nontraditional if they identify with at least one of the following criteria: be at least 25 years old, attend school part-time, work full-time,…

This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will…