Strategic enrollment management (SEM) initiatives benefit when SEM committees are inclusive and collaborative. When financial aid professionals are excluded, the risk that certain initiatives will fail increases, especially if those initiatives involve academic changes. Here, the authors explore the reasons financial aid offices and academic…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

Holistic review is widely practiced in graduate admissions. However, despite its prevalence, there is a need to understand how practitioners approach holistic graduate admissions, how its practice relates to institutional priorities, and its potential implications for equitable access to graduate education. This exploratory mixed method study…

The Saint Mary's University first-year student success program was developed by its strategic enrollment management (SEM) group to enhance support for first-year students. As an integrated program that implements student success modules into the first-year core curriculum, this initiative has proven to be effective in enhancing student engagement…

In today's digital world, higher education institutions collect and use more data than ever. However, institutional silos create barriers for stakeholders who need data for daily operations and strategy. This article presents a vision of a unified, collaborative future for data governance and actionable steps stakeholders can take.

With a looming enrollment crisis, colleges must explore new efforts for developing strategic and sustainable partnerships that support institutional advancement. As such, Kent State University (KSU) partnered with three regional, two-year institutions developing high-impact pathways to expand upon the transfer student experience and success rates.…

The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to…

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…

Students who leave higher education before earning a credential ("stop outs") often do so for failing to maintain satisfactory academic progress, or SAP. This article details why enrollment managers must work with their financial aid counterparts to smooth students' re-entry to higher education, focusing on SAP alleviation strategies.

Universities are made up of people from different backgrounds, experiences, and identities. Assessing disparate impacts when developing policy and launching projects can improve outcomes. Leaders in the Office of the Registrar at Oregon State University implemented a structured, consistent process to review policy and manage projects using an…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

Understanding an institution's culture helps new students develop accurate expectations for their college experience. This study explored how colleges and universities communicate their culture to students through emails. Analysis of institutional emails to incoming students uncovered taken-for-granted beliefs about the institution's culture and…

It is predicted that hundreds of chief enrollment management officer (CEMO) positions may become available due to high turnover within the next few years, creating an opportunity for a new generation of leaders. In this causal comparative quantitative study, data was collected from 211 current CEMOs to understand the challenges and highlights of…

Building a foundational approach for strategic enrollment management (SEM) is necessary to succeed in today's volatile higher education environment. It all begins with a mutual understanding of SEM and aligning the campus with the enrollment management organization. This article shares how to bring campus stakeholders together to optimize…

This study investigates current practices in how admissions policies are communicated through student-facing web pages. One hundred fifty web pages (30 institutions, 5 admissions web pages each, stratified by degree-level and major) were scraped for information about holistic admissions policies and required application materials. Overall, more…