Publication Date
| In 2024 | 0 |
| Since 2023 | 0 |
| Since 2020 (last 5 years) | 0 |
| Since 2015 (last 10 years) | 0 |
| Since 2005 (last 20 years) | 1 |
Descriptor
| College Faculty | 1 |
| Curriculum Development | 1 |
| Educational Change | 1 |
| Foreign Countries | 1 |
| Higher Education | 1 |
| Internet | 1 |
| Marketing | 1 |
| Statistical Analysis | 1 |
| Teacher Attitudes | 1 |
| Textbooks | 1 |
| Undergraduate Study | 1 |
| More ▼ | |
Source
| South African Journal of… | 1 |
Author
| Bevan-Dye, A. L. | 1 |
| Venter, P. F. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| South Africa | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkBevan-Dye, A. L.; Venter, P. F. – South African Journal of Higher Education, 2008
The aim of this research is to identify an inventory of topics pertaining to the Internet-driven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African marketing educators' and…
Descriptors: Curriculum Development, Textbooks, Marketing, Internet
