As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year colleges and universities to reveal: (1) the top 10 most effective outreach strategies and tactics for marketing and recruitment; (2) which channels and calls to action campuses use with their digital advertising; (3) the management practices rated as most effective by enrollment managers; (4) how campuses are engaging families during the search process; and (5) how many institutions have recruitment strategies for underrepresented students. This report also provides key takeaways and insights into opportunities campuses can take right now.