Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families…

High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for…

Nearly all parents and guardians of college-bound high school students are involved in the college search process. Most institutions understand this and would say they communicate with those families or provide information for them. However, is that information really reaching families? Is it accessible, comprehensible, and useful to them? Ruffalo…

The pandemic period of the past two years has altered many aspects of the high school and college experience for students. With more emphasis on hybrid and virtual experiences, how has this impacted the college search process for high school students? What do they value, what do they need to know, and what information have they seen? Ruffalo Noel…

What are the experiences, expectations, and challenges of college-bound high school students and their families regarding college financing? To answer that question, Ruffalo Noel Levitz (RNL), Ardeo Education, and PLEXUSS surveyed 1,250 high school students from the 11th and 12th grades about how they become interested in colleges and…

Parents and high school counselors play a tremendously influential role during a student's college search. But how has that support changed during the COVID-19 crisis? This white paper from RNL looks at new survey results of parents and counselors to show how the current crisis has altered their expectations and behaviors toward the college search…

Nearly 40 percent of college students are transfers. They approach the college search process much differently than traditional students, choosing a college much more quickly and often having a more focused and specific reason for choosing a new school. How can your campus meet their needs, engage more transfers, and increase your enrollment of…

This "2020 Perceptions of College Financing Report" provides insights that colleges and universities can use to engage students and families in conversations about cost. Ruffalo Noel Levitz (RNL), PLEXUSS, and RaiseMe sponsored this poll to identify the concerns high school students have about paying for college and the resources that…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

Adult students (age 25 and older) make up almost 40 percent of the national undergraduate population. Since they are often balancing their college experience with work, family, and other responsibilities, adult students may have different priorities and challenges. What can campuses do to serve these students better and help more of them succeed?…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

The perception of college affordability and financing is a grim one, fueled by the very real rising costs of higher education, as well as media coverage of how much students and their families are borrowing. While this perception is understandable given the realities of paying for college, how do students and parents feel about the process of…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…