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Rhoades, Gary; Castiello-Gutierrez, Santiago; Lee, Jenny J.; Marei, Mahmoud Sayed; O'Toole, Leslie C. – Review of Higher Education, 2019
Amidst public calls for greater internationalization, universities are marketing to international students. We explore how universities in regional hubs (Lee & Schoole, 2015) enact "dramaturgical performances" (Goffman, 1959), presenting images of themselves in geopolitical space. We find: (1) bifurcated marketing strategies to…
Descriptors: College Students, Foreign Students, Marketing, Student Recruitment
Rhoades, Gary – Review of Higher Education, 2006
In this paper, originally delivered as the 2004 ASHE presidential address, the author relates four streams of his research to the increasingly stratified system of U.S. higher education. He traces the effects of academic capitalism and the new economy, identifies the rise of managerial professionals as a Mode III form of production, discusses the…
Descriptors: Justice, Higher Education, Access to Education, Collective Bargaining
Peer reviewed
Rhoades, Gary; Rhoads, Robert A. – Review of Higher Education, 2003
Drew on extensive archives from 10 graduate employee unions' Web sites to examine their publicly presented identities (marginalized workers and future professionals), ideologies (traditional and professional unionism with little focus on social justice), and strategies (disruptive protest and professional politics locally). (EV)
Descriptors: Discourse Analysis, Graduate Students, Higher Education, Ideology
Peer reviewed
Rhoades, Gary – Review of Higher Education, 1990
Substantive and theoretical concerns guide this exploration of organizational conditions underlying patterns of change in colleges of education. The history of these colleges is reviewed and their chronic instability is explained using several strands of organization theory. Colleges of education are compared to colleges of letters and science.…
Descriptors: Comparative Analysis, Educational Change, Educational History, Higher Education