The purpose of this essay is to examine how writing has shaped the nature of the Quarterly over 75 years. Here the author explores how stylistic elements have changed over time, how form has interacted with function and content, and how well the resulting text has served the several communities within physical education. He makes the following assertions. First, the writing style that has become the model for research reports is needlessly dense and daunting for readers. Second, the desire to maintain a journal that serves both as an interdisciplinary resource for a broad audience of physical educators and as an outlet for reports directed to limited audiences of technical specialists has prevented full performance of either function. Those concerns not withstanding, find good cause for celebration--as well as for guarded optimism about the future.