Reflecting from the Philippine experience, this article explores an emerging picture that characterizes contemporary Bible reading attitudes of college students. Six new attitude factor definitions are developed following the development of the Bible Reading (BR) attitude scale for college students constructed by this author in a separate study. Through empirical procedures, the pre-tested scale produced six new attitude factor definitions that displaced the nine original pre-test attitude sub-factors. Their Bible reading attitudes are described in terms of motivation, reading preference, and acquaintance. This research provides practitioners with useful attitudinal dimensions for youth formation particularly in biblical formation and religious education. (Contains 3 tables.)