Looking ahead, it seems clear that organizing together the values we espouse as a profession could help us to live and work in a global kinesiology community in the best possible way. It is politic, in that it seems sensible and judicious to act on this principle, to organize and maintain a coherent framework of professional values. In which case, it will require that we be political insofar as we collaboratively engage in the process of making uniform decisions that apply to all the members of our profession now, and in the future. To achieve that goal, an important challenge for the next generation of kinesiology is to develop and deliver a values education product that is efficacious and exciting--together. This means we all take responsibility for the mission of delivering a values-education product to the students that fits the goals of our academic unit and institution. This challenge is not just directed at the philosophers and ethicists in our midst. The need for values education spans the kinesiology alphabet. Values and ethical issues are foundational from A to Z, (anatomy to zip-lining), from the most extensive scholarly study to the most intensive physical activity. Total transformation of the curriculum to embrace new best teaching and learning practices entails a new social contract that involves united faculty input and execution. The goal is to develop a future-oriented curriculum that is premised upon the examination and explication of carefully selected and monitored values. The quandary facing us is which values to select and how to effectively base a curriculum on them. Professionals in our field may resonate with this general call to values, but there might be less agreement on the specifics, particularly which values to choose as the basis of our curricula; even less consensus may occur when answering the swampy question of which policies and procedures we should adopt to implement a values-centered program.