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Starkute, Jovita; Valineviciene, Gintare – Quality of Higher Education, 2013
In the last few decades universities became service providers. In this case an open question is raised: what is the student role then? This article aims to enlighten the discourse of the student role. At first glance, a student is supposed to be just a passive service consumer--a client. Yet recent service management literature proposes that…
Descriptors: Student Role, Student Participation, Client Characteristics (Human Services), College Students