Embedded librarianship is a relatively new term but is a fairly well-established stance in academic librarianship. While the terminology has certainly spawned new activities and vigorous new channels of communication, few are talking about the strategies for expanding and enhancing the position of the librarian and libraries organizationally once embedded in a course, department, or college. A brief literature review of embedded librarianship provides context for this case study, which focuses on strategic hooks for both establishing and enhancing embedded positions in a major university's College of Education. (Contains 2 tables and 1 figure.)