There are universal elements to great videos and games that drive large audiences: beautiful cinematography and graphics, engaging and purposeful screenplays and storylines, unforgettable soundtracks, and a brand name that makes viewers and players want to return for more. Libraries can, and should, employ these elements in their own videos to promote their services and educate their users. When Jing was first released in 2007, it catapulted screencasting onto the Library 2.0 bandwagon, adding yet another online tool to the instruction librarian toolbox. The popular free version lacked editing tools, frustrating the perfectionists who took several tries to record a two minute screencast without errors. Since then, the emergence of Jing screencasting has matured as a technology practice. For libraries, screencasts are a promising tool, and despite the apparent maturing of their practice there is still room for innovation. Their viewers watch high quality screencasts on the web and highly produced content on television, raising their expectations for library productions. The planning and aesthetics of screencasts can and should be improved. High quality software and equipment is within reach of more libraries than ever, especially when on-campus partnerships are considered. Interactive elements mimicking "Choose Your Own Adventure" can tailor a screencast series to individual learning outcomes, give viewers more control, leading to increased engagement and service. (Contains 1 figure.)