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Direct linkGermain, Carol Anne – Public Services Quarterly, 2006
In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…
Descriptors: Publicity, Librarians, Creativity, Audiences
