Asserts that educators can use what is known about communication and the change process to design better ways of interesting teachers in improving their instructional practices and in helping them to do so. Proposes a dissemination/diffusion model. (Author/WM)

Inspired by the publication of "Leaders for America's Schools" (1987), a guide for improving administrator preparation, this paper identifies program components to be reformed, examines general problems associated with each component, and encourages thinking about solutions to some of these problems. Assessment centers to test administrator skills…

Data from the Phi Delta Kappa Commission on Public Confidence in Education indicate that "high-confidence" schools make greater use of marketing and public relations strategies. Teacher attitudes were ranked first and administrator attitudes second by 409 respondents for both gain and loss of confidence in schools. (MLF)

Identifies a new source of leadership style--intuitive leadership. Discusses how an intuitive style may fit into the scheme of education leadership-training; reviews literature on intuitive leadership styles; and suggests procedures by which higher educational personnel can employ and encourage the use of intuition as part of the decision-making…

Critiques the present state of research in educational administration, discusses difficulties involved with developing and codifying a knowledge base, and presents possible solutions and faculty-oriented improvements. Although education and educational administration are concerned with applying concepts from many fields, education still requires…

The presented-problem situation offers few opportunities for an educator to exercise professional judgment. Administrators must be both problem finders and problem solvers. Effective education reforms occur when real problems are identified and refined, when alternative solutions are proposed and studied, and when solutions are site specific. (13…